08 Sep 2010
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How one retailer used SmartFeed to put the brakes on unprofitable online marketing spend
How one retailer used SmartFeed to put the brakes on unprofitable online marketing spend
Posted By: On: 10 Jan 2008 07:00 AM
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Auto parts retailer Auto Barn was getting a lot of clicks from comparison shopping engines Shopzilla.com and Shopping.com on certain products, but found those clicks produced few sales.
SmartFeed has added MyCoupons.com to it's growing list of supported shopping comparison sites.
MyCoupons has introduced a new technology they call COUParison Shopping. By using SmartFeed to send your stores products to MyCoupons.com, you are entitled to free traffic that your products bring.
The new, innovate COUParison Shopping Engine will list products regardless of coupon codes and list the lowest price first. Without spending any money or effort submitting coupon codes, your site can gain traffic just for being competitive. Listing products is free, so you do not have to worry about your cost-per-click, cost-per-action, or cost-per-anything to have your products seen at MyCoupons.com. You will see the benefits of listing coupon codes and in turn will see more traffic to your site if they offer a coupon code, but your products will be listed in the COUParison Shopping Engine even if you do not offer a coupon code.
View the full article below...
http://www.internetretailer.com/dailyNews.asp?id=25011
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