Case Study 1:   

Problem: AutoBarn, among one of Yahoo Merchants largest stores, needed a way to easily control their data feeds to the shopping engines. As traffic increased, so did the cost of the traffic. Similarly the way a Google Adwords campaign could be optomized, they felt that they should also perhaps do the same with their feeds being sent to Shopping.com and Shopzilla.com among others. A call from a Shopping.com representative suggested that they should seek counsil in this matter, as a number of high profile products were indeed inflating the monthly costs. See the Official Story Here from Internet Retailer

Solution: Using the Yahoo Store Platform, AutoBarn turned to SmartFeed for assistance. SmartFeed was able to eliminate the already identified products in question automatically, and AutoBarn was able to further monitor the inbound traffic from their shopping portals, thereby eliminating the other high click count items from each shopping portal. AutoBarn was also presented with daily analytics and a breakdown of each inbound shopping portal. AutoBarn was also pleased with the speed of reporting, as a report listing the inbound traffic of each portal contained over 10,000 clicks, yet took just a few seconds to load.

About: AutoBarn.com brings its tremendous inventory to customers across the United States, Canada, and beyond. Their 50,000 square foot warehouse stocks over 35,000 name-brand parts and accessories making them one of New York's largest auto parts & accessories retailers and wholesalers. With 20 brick and mortar stores and a web site that reaches more than 331,000 unique monthly visitors (From Quantcast.com), superior customer service has been their number one priority with our on-line shoppers. Toll-free phone lines, knowledgeable sales associates handling incoming calls, 24 hour turnaround plus an unmatched selection of parts & accessories have set them apart from the rest of the on-line auto parts & accessories retailers. Visit http://www.autobarn.com

Case Study 2:    

Problem: AllPCDeals.com needed a way to quickly post their products on multiple shopping engines without having to configure or map a file manually.  AllPCDeals.com uses eBay ProStores as their e-commerce solution, but found that they would only send to 4 of the major shopping engines.  There were no options on removing any products and the Google Base feed was never configured correctly to display on Froogle. 

They also had an account with ShareASale for which they were manually creating feeds every 2 months manually, which resulted in a poor site experience for AllPCDeals.com affiliates.

One major problem they were previously unable to overcome was the quickness of their monthly budget running out on some of the shopping portals like Shopping.com and Shopzilla.  Hundreds of dollars were being wasted on a daily basis and their monthly marketing budged was expended a few days after the month had just started.

Solution: SmartFeed Product Feed Manager allowed AllPCDeals.com to send to 8 different shopping portals instantly while being able to specify certain products to not send to the shopping portals.  By simplifying the process, AllPCDeals was able to expand their business by submitting their products to more shopping portals than ever before, with the click of a button. 

Since inception, AllPCDeals revenues have nearly tripled and are continuing to rise with the further optimization of their feeds, while saving crucial marketing dollars.

About: AllPCDeals.com is a leading supplier of computer hardware and software with more than 8,000 different items in stock everyday. Visit http://www.allpcdeals.com

Case Study 3:   

Problem: Brickhouse Movies & Entertainment had originally considered utilizing one of the default feeds created by the Prostore software to develop the additional feeds, but soon discovered that the feed only exists long enough to be submitted, then its deleted from the server. They spent some time looking at product feed solutions, but had a hard time finding a third party tool that would work with Prostores well, while keeping within their budget.

Solution: Brickhousemovies.com sales increased noticeably within the first week! The ability to have control over some many individual product feeds was crutial to their speed of success. With SmartFeed, they have given brickhousemovies.com the ability to grow their business with the click of the mouse to shopping destinations they never even thought of.

About: Brickhouse Movies & Entertainment is a Internet Based Provider of quality DVD Movies, Video Games and Music CD content. Since its launch in 2006, Brickhouse Movies & Entertainment has been using sophisticated programming and software techniques to better improve product control, delivery, and display. Brickhouse Movies & Entertainment has developed proprietary product listing and management software in combination with data resources offered by Muze Inc. This system powers the Brickhouse Movies & Entertainment Web Site. Visit http://www.brickhousemovies.com