How Auto Barn put the brakes on unprofitable online marketing spend

January 10, 2008 Auto parts retailer Auto Barn was getting a lot of clicks from comparison shopping engines Shopzilla.com and Shopping.com on certain products, but found those clicks produced few sales. By using Product Feed Manager from SmartFeed Inc., Auto Barn can easily see which products are costing it more in click fees than it’s getting in sales and eliminate those products from the feeds it sends to shopping portals and comparison sites. By deleting unprofitable items from product feeds, Auto Barn expects to save $25,000 a year. See the full story here.